0 → 100k followers (Case Study)

We just crossed 100,000 followers on Twitter/X.

I’ve documented most of the journey online but thought it would be helpful to drop everything in one resource for you.

In general, my social media philosophy is quite simple: Be helpful.

I believe that if you’re helpful within a specific niche, over a long period of time, people will look to you as a go-to resource.

This results in people more willing to follow, engage, and share your content (which allows you to tap into 2nd & 3rd degree networks).

You can also entertain and inspire people with your content, but the foundation should be built on helping people solve a specific problem.

As for tactics, here’s what worked for us (on X/Twitter):