Effective community Management = Exceptional Customer Service

Here's how to do it right.

Author

Ish Verduzco
March 19, 2024

In case you missed last week’s edition, check it out below.

How I’d break out the role of a Social Media Manager

Use this guide if you're a SMM or hiring for one

readthesocialblueprint.com/p/id-break-role-social-media-manager

It’s 2024 and people are still underestimating the potential (and value) of great community management.

I think it’s because this work goes unseen or it’s simply misunderstood by leadership across organizations.

A simple re-frame has helped when trying to explain:

Effective community Management = Exceptional Customer Service

Every company should value customer service (since customers are the lifeblood of the business).

Without them, there is no revenue, growth, or success.

So, every business should be investing (and valuing) Effective Community Management.

Let’s break it down.

Effective Community Management =

  • Reviewing notifications on a daily basis

  • Responding to questions about your company or product

  • Amplifying testimonials and brand advocates

  • Engaging and “liking” as many positive/neutral mentions as possible

  • Building relationships with creators, fans, and others in your niche

  • Staying on top of your DMs and replying as needed

But Effective Community Management also means:

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