How to Find Content-Audience Fit

My formula for finding content audience fit is quite simple and begins with answering these 3 questions:

1) What do I have experience doing?

2) What do I enjoy writing/talking about?

3) What do other people me you for advice on?

But even answering these questions isn’t enough because you may end up with a handful of topics.

Next, you should ask yourself:

What are the skills, topics, or interests that I can monetize?

Monetization can come in the form of career progression, a side hustle, or a current/future business opportunity (if you’re a startup founder then this topic should be tied to your expertise or the problem that your product solves).

For example, I enjoy writing about my fitness journey, I’ve been working out for close to 15 years now, and people often come to me for advice on their fitness goals.

But it’s not the primary focus of my career, interests, or future businesses.

It can be a sub-topic to a broader niche like “self development” but not the specific niche that I want people to immediately associate me with when they see my face online.

A better example would be social media marketing.

I have a decade of experience in social media, I truly enjoy writing about social strategy, and my DMs are usually filled with questions about content & social media.

And it’s something that I plan on doing for a long time.

Once you’ve landed on your primary niche that you have experience in, enjoy talking about, regularly get people asking for advice on, and can see yourself monetizing, then you can use these tips to developing a content strategy.

For the sake of simplicity and clarity, I’ll keep the social media marketing example but you can replace with your niche.

Questions to ask yourself during the content creation process: