Founder Account vs Brand Account [Mini-Guide]

In case you missed last week’s edition, check it out below:

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Ok, now into this week’s edition!

A recurring question that I seem to be getting on a weekly basis is…

“How do I differentiate my personal founder social account vs my company/brand social account?”

It’s actually a really great question.

When you’re just getting started, it can often feel like you’re the Spiderman meme below.

Each account is identical, posting the same content, sounding the same, and no real strategy around differentiating each one.

Let me break it down for how I’d differentiate each account by answering these questions below: