How I’d break out the role of a Social Media Manager

What’s up y’all 👋🏽

Today I’ll be breaking out the role of the Social Media Manager.

It’s a highly debated topic but I’m just sharing from personal experiences (both as a Social Media Lead and hiring/managing Social Media Managers).

Hope you enjoy these editions as well:

Let’s dive into this week’s edition.

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This guide is intended for startups but can be modified for hiring a Social Media Manager at almost any stage.

Conversely, if you are a Social Media Manager, you can use this to guide some of workflow (or pushback on leadership if they are stretching you too thin across different priorities).

How I’d break out the role of a Social Media Manager:

1/ Content Creation (30%)

• Creating content for 2 or 3 social platforms at most

• 30% of time might sound like a lot but when you consider that this includes multiple platforms & formats, then it makes more sense

• For example, this can include writing 500 word long form posts, 10 tweet long threads, witty short form posts, funny memes, simple videos, and optimizing each piece of content for each individual platform (vs just copy and pasting, which I see a lot of brands do)

• Anything more than 3 social platforms is usually too much for one person to manage (unless support will be provided in terms of video creation, social design, or platform management)

• Remember, great content drives growth across every aspect (impressions, engagement, following, brand sentiment, clicks, conversions, signups, etc.) so this should be a top priority