How to Leverage Social to Fuel your Employer Branding

In case you missed last week’s edition, check it out below.

How to leverage social to fuel your employer branding

1/ If you’re the founder or a company leader, you should be posting daily. 

People want to follow people, not brands.

By posting daily (or as often as you possibly can) you allow people to become fans of you and by extension of you, fans of the company brand.

Also, personal accounts tend to get better reach and engagement than brand accounts.

It makes sense to have an active presence on both in order to reach as many potential hires as possible.

For your personal account, I’d encourage a mix of thought leadership, company updates, and personal updates.

Thought leadership should include what you’re good at, what you know, and what you’ve done in your role or as a leader in the company.

Company updates can include brand messaging, partnership updates, growth metrics, conferences you’ve attended, or anything related to the brand.

Personal updates can include your interests outside of work, things you’re funding interesting, or what you’re currently learning.

If you don’t have time to create this content on a daily basis, carve out an hour or two every week to write and schedule for the week ahead.

This way, you can just log into your accounts every day knowing that you have fresh content coming.

Then shift some of your energy to engaging with your replies or other people int your feed.