I went MEGA VIRAL on LinkedIn (15M impressions)

Here's the full breakdown

Ish Verduzco
September 25, 2024

Last week, I saw the news about Nike’s incoming CEO.

In short, he went from being an Intern to CEO over the course of 36 years.

Insane right?? I thought so too.

So I shared it on LinkedIn.

I must have been one of the first people to share it on the platform because it went crazy viral.

Here’s the post:

and here’s a breakdown of the post metrics:

15,000,000 post impressions
200,000 engagements
5,500 reposts
2,000 comments

But what was most interesting to me was that this viral post actually converted.

44,00 profile viewers
11,000 New followers
500 Newsletter subscribers
Countless DMs

But I couldn’t stop thinking about how people go viral all the time.

Don’t think I’ve seen it convert this well before?

So what gives?

Luck? Skill?

Honestly, I think some of this is a mix of both — dumb luck and manufactured luck aka skill.

The dumb luck = the fact that I was one of the first to share about it and it taking off.

Manufactured luck = doing these things below:

Being chronically online, seeing the news, and sharing it quickly (since it was quickly copied and reposted by many others)
Having great social copy (concise, descriptive, and additive to the image)
Optimizing my profile, highlighting credibility
Giving people a clear reason to follow (via my headline, about, & featured)
Earning the LinkedIn top Voice Badge

Having a consistent posting cadence (aka binge bank)

If I wouldn’t have done any of the above then sure it could’ve still gone just as viral but I really don’t think it would’ve converted to 11k new followers and hundreds of new subscribers.

Just goes to show that if you stay ready, you aint gotta get ready.

I’ll keep on sharing experiments and transparent results like this one.

LMK if you all want to see anything in particular!

BTW, A few friends asked for LinkedIn advice and here’s what I shared (click in to the see the full post)

will do a post
Off top of my head
- try posting 5+ times per week (M-Sat)
- early mornings usually best since ppl check while at work
- no links in posts, drop in comments later or edit the post after it’s gotten engagement and add them in
- be sure your account is set so… x.com/i/web/status/1…
— Ish Verduzco (@ishverduzco)
2:58 AM • Sep 25, 2024